All through 2015, regulators, major brands, shopping portals, and consumers railed against fake reviews, open platforms and a perceived lack of online transparency. In 2016, your UGC must be trustworthy and having an independent Ratings & Reviews platform on your side makes a difference.
Ratings & Reviews (R&R) is a business service, designed to increase trust and relevancy and have a
positive impact on your SEO strategy.
In the last 5 years R&R value has been under-realised and its effectiveness undermined. Now perceived as a hygiene factor, a tick in the “digital trust” box, many vendors offer low response rates and poor SEO effect. This, coupled with the need to employ FTEs to support current systems, means the True Cost of Ownership has risen.
eKomi operates under a totally different model – one designed to provide you with lowest TCO and highest rate of return.
eKomi’s foundation comprises all the tools necessary for a successful Enterprise R&R strategy.
Ratings & Reviews should be treated like a foundation within a wider use of data and capability. Smaller vendors won't grow with your business and vendors selling internally focused NPS/Survey/C-SAT systems will force you to buy two systems. Speak to eKomi today to understand how you can minimize the true cost of owning a successful SEO strategy.