Market disruption is a result of many diverse factors. Changing consumer behaviour, upcoming mobile commerce, the innovation of supply chain management, compliance and regulatory pressures, the complexity of omnichannel organizations, data analytics and changing advertising practices all cause a shift in the market dynamics of the retail industry.
While the prevalence of online shopping continues to increase, the in-store shopping experience remains crucial to retailers and their consumer brands as well. Today’s customers expect shopping to be a single experience through seamless and engaging point-of-sale touchpoints, which is why making this a cornerstone of your business strategy, along with a strong focus on closing the loop is vital for success.
Effective user experience management and customer-centricity are key differentiators that enable retailers to cope with the challenges of their industry disruption. The eKomi Feedback Cloud provides a central Experience Management platform where you can monitor, improve and unify satisfaction across all channels.