Brand experiences arise in a wide variety of settings when consumers search for, shop for, and consume brands. But which effect does brand experience have on customer behavior and overall lifetime value? Are all of your brand values represented, supported and communicated at your products and service touchpoints? Does your marketing reach the targeted audiences and cause the desired branding effects?
The integration of true customer feedback into your brand and marketing strategy and operations helps you to monitor and improve brand awareness, reputation and loyalty, while also addressing your key brand values and improving your daily marketing operations by:
- Measuring brand loyalty
- Measuring brand experience and customer behavior
- Optimize your communication strategy
- Net Promoter Score
- Benchmarking and Reputation Management
- Market and competition analysis